All Outputs (2)

The role of social media in managing supplier attractiveness: An investigation of business-to-business markets (2019)
Journal Article
Toth, Z., Liu, M., Luo, M., & Braziotis, C. (2019). The role of social media in managing supplier attractiveness: An investigation of business-to-business markets. International Journal of Operations and Production Management, 40(5), 625-646. https://doi.org/10.1108/IJOPM-04-2019-0321

Purpose-Managing attractiveness is a constant challenge to mobilize relationship-specific investments, especially in a business environment increasingly enhanced by social media activities. There is limited knowledge on how social media activities co... Read More about The role of social media in managing supplier attractiveness: An investigation of business-to-business markets.

3D printing strategic deployment: the supply chain perspective (2019)
Journal Article
Braziotis, C. (2019). 3D printing strategic deployment: the supply chain perspective. Supply Chain Management, 24(3), 397-404. https://doi.org/10.1108/SCM-09-2017-0305

Purpose – The emergence and application of 3D Printing (3DP) is changing the way products are developed and reach the customer, allowing for unprecedented customisation options. Past research has focused on the modus operandi of the technology, provi... Read More about 3D printing strategic deployment: the supply chain perspective.