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Old habits die hard? The fragility of eco-driving mental models and why green driving behaviour is difficult to sustain (2018)
Journal Article
Pampel, S. M., Jamson, S. L., Hibberd, D., & Barnard, Y. (2018). Old habits die hard? The fragility of eco-driving mental models and why green driving behaviour is difficult to sustain. Transportation Research Part F: Traffic Psychology and Behaviour, 57, 139-150. https://doi.org/10.1016/j.trf.2018.01.005

Tangible incentives, training and feedback systems have been shown to reduce drivers’ fuel consumption in several studies. However, the effects of such tools are often short-lived or dependent on continuous cues. Several studies found that many drive... Read More about Old habits die hard? The fragility of eco-driving mental models and why green driving behaviour is difficult to sustain.