All Outputs (2)

"The Penguins are coming": brand mascots and utopian mass consumption in interwar Britain (2018)
Journal Article
Hornsey, R. (2018). "The Penguins are coming": brand mascots and utopian mass consumption in interwar Britain. Journal of British Studies, 57(4), 812-839. https://doi.org/10.1017/jbr.2018.116

This article explores the cultural dynamics of branding and mass consumption in Britain during the 1920s and 1930s. It focuses on Penguin Books’ cartoon mascot, which appeared on all of the firm's paperback covers and in-store promotional material fr... Read More about "The Penguins are coming": brand mascots and utopian mass consumption in interwar Britain.

“The modern way to loveliness”: middle-class cosmetics and chain-store beauty culture in mid-twentieth-century Britain (2018)
Journal Article
Hornsey, R. (2019). “The modern way to loveliness”: middle-class cosmetics and chain-store beauty culture in mid-twentieth-century Britain. Women's History Review, 28(1), 111-138. https://doi.org/10.1080/09612025.2018.1457126

In May 1935, the British manufacturer Boots launched ‘Number Seven’, a premium range of skin-care products sold via its nationwide network of chain-store chemists. Using material from the Boots Archive, this paper traces the early history of Number S... Read More about “The modern way to loveliness”: middle-class cosmetics and chain-store beauty culture in mid-twentieth-century Britain.