Involving customers in innovation: knowledgeability and agency as process variables

Peters, Linda D.; Pressey, Andrew D.; Gilchrist, Alan; Johnston, Wesley J.

doi:10.1108/JBIM-04-2016-0083

All Outputs (3)

Resource Integration: Concepts and Processes (2018)
Book Chapter
Peters, L. (2018). Resource Integration: Concepts and Processes. In The SAGE Handbook of Service-Dominant Logic (341-356). London, UK: SAGE Publications. https://doi.org/10.4135/9781526470355.n20

Resource integration Processes: The Dialectic of Presence and Absence (2018)
Book Chapter
Peters, L. (2018). Resource integration Processes: The Dialectic of Presence and Absence. In The SAGE Handbook of Service-Dominant Logic. London, UK: SAGE Publications

Involving customers in innovation: knowledgeability and agency as process variables (2018)
Journal Article
Peters, L. D., Pressey, A. D., Gilchrist, A., & Johnston, W. J. (2018). Involving customers in innovation: knowledgeability and agency as process variables. Journal of Business and Industrial Marketing, 33(2), https://doi.org/10.1108/JBIM-04-2016-0083

Purpose: Recent research places an increased emphasis on the inclusion of the customer in value creation, learning, and innovation processes yet there remains a gap in our understanding of just how such customer involvement may work. This paper seeks... Read More about Involving customers in innovation: knowledgeability and agency as process variables.