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Creating value: value co-creation and value destruction (2018)
Journal Article
Stokes, P., Mahajan, G., Lucas, G. J., & Hughes, P. (2018). Creating value: value co-creation and value destruction. Global Focus - the EFMD Business Magazine, 12(2), 44-47

Historically, value has been understood largely in economic terms centred on, for example, notions of price, cost, profits and shareholder wealth. However, contemporary understandings of value also point at value being created through and around prod... Read More about Creating value: value co-creation and value destruction.