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Quadratic effects of dynamic decision-making capability on innovation orientation and performance: Evidence from Chinese exporters (2018)
Journal Article
Hughes, P., Souchon, A. L., Nemkova, E., Hodgkinson, I. R., Oliveira, J. S., Boso, N., …Sy-Changco, J. (in press). Quadratic effects of dynamic decision-making capability on innovation orientation and performance: Evidence from Chinese exporters. Industrial Marketing Management, 83, 59-69. https://doi.org/10.1016/j.indmarman.2018.11.005

© 2018 Elsevier Inc. This study examines quadratic effects of three export decision-making approaches (planning, creativity and spontaneity) on innovation orientation, and the direct effect of innovation orientation on export market performance. The... Read More about Quadratic effects of dynamic decision-making capability on innovation orientation and performance: Evidence from Chinese exporters.