The Effect of Societal Nostalgia on Future Optimism and Public Policy Endorsement
(2017)
Journal Article
Kwan, C. M. C., Cheng, S., & Williams, P. (2017). The Effect of Societal Nostalgia on Future Optimism and Public Policy Endorsement. Advances in Consumer Research, 45, 725-726
This research demonstrates that yearning for the society's past enhances optimism toward the future of that society, which boosts consumers' confidence and their propensity to endorse risky policies. Such effects occur only when consumers reflect on... Read More about The Effect of Societal Nostalgia on Future Optimism and Public Policy Endorsement.