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All Outputs (2)

‘Moments and opportunities’: Interstitials and the promotional imagination of BBC iPlayer (2017)
Journal Article
Grainge, P. (2017). ‘Moments and opportunities’: Interstitials and the promotional imagination of BBC iPlayer. Critical Studies in Television, 12(2), 139-155. https://doi.org/10.1177/1749602017698158

This article examines the promotion of the BBC’s online streaming and download service, iPlayer, as it has been presented to audiences through broadcast television. Analysing transitions in the BBC’s representation of iPlayer, it considers the promot... Read More about ‘Moments and opportunities’: Interstitials and the promotional imagination of BBC iPlayer.

Ancillary academia: video shorts and the production of university paratexts (2017)
Journal Article
Grainge, P. (2017). Ancillary academia: video shorts and the production of university paratexts. Critical Studies in Media Communication, 34(2), 184-192. https://doi.org/10.1080/15295036.2017.1286024

This article considers the production of media paratexts beyond the bounds of the entertainment industry. Specifically, it examines the development of video content strategy by universities, and the paratextual function that video shorts serve in the... Read More about Ancillary academia: video shorts and the production of university paratexts.