Elevating Design in the Organization
(2017)
Journal Article
Micheli, P., Perks, H., & Beverland, M. B. (2018). Elevating Design in the Organization. Journal of Product Innovation Management, 35(4), 629-651. https://doi.org/10.1111/jpim.12434
© 2017 Product Development & Management Association Following evidence of its positive contribution to innovation and company performance, many firms are seeking to elevate design to a strategic level. However, little is known as to how this can be... Read More about Elevating Design in the Organization.