Skip to main content

Research Repository

Advanced Search

All Outputs (2)

Palimpsest: improving assisted curation of loco-specific literature (2016)
Journal Article
Alex, B., Grover, C., Oberlander, J., Thomson, T., Anderson, M., Loxley, J., …Zhou, K. (2017). Palimpsest: improving assisted curation of loco-specific literature. Digital Scholarship in the Humanities, 32(Supp 1), Article i4-i16. https://doi.org/10.1093/llc/fqw050

Text mining and information visualization techniques applied to large-scale historical and literary document collections have enabled new types of humanities research. The assumption behind such efforts is often that trends will emerge from the analy... Read More about Palimpsest: improving assisted curation of loco-specific literature.

Predicting pre-click quality for native advertisements (2016)
Conference Proceeding
Zhou, K., Redi, M., Haines, A., & Lalmas, M. (2016). Predicting pre-click quality for native advertisements. In WWW '16 Proceedings of the 25th International Conference on World Wide Web. , (299-310). https://doi.org/10.1145/2872427.2883053

Native advertising is a speciffic form of online advertising where ads replicate the look-And-feel of their serving plat-form. In such context, providing a good user experience with the served ads is crucial to ensure long-Term user en-gagement. In t... Read More about Predicting pre-click quality for native advertisements.