All Outputs (2)

Towards a service-dominant approach to social marketing (2015)
Journal Article
Luca, N. R., Hibbert, S., & McDonald, R. (2016). Towards a service-dominant approach to social marketing. Marketing Theory, 16(2), 194-218. doi:10.1177/1470593115607941

Over the last decade, social marketing has moved away from traditional marketing management approaches towards service-oriented theory, integrating concepts from other disciplines, to account for the distinctive nature of social change and develop an... Read More about Towards a service-dominant approach to social marketing.

"If I was going to die I should be having fun": travel blogs, meaning and tourist experience (2015)
Journal Article
Bosangit, C., Hibbert, S., & McCabe, S. (2015). "If I was going to die I should be having fun": travel blogs, meaning and tourist experience. Annals of Tourism Research, 55(1-14), doi:10.1016/j.annals.2015.08.001

Travel blogs are an under-utilised resource for researchers of tourism experiences. They can provide rich insights on how tourists express the transformational effects of their experiences for the self. This study of travel blogs by nineteen British... Read More about "If I was going to die I should be having fun": travel blogs, meaning and tourist experience.