All Outputs (3)

“Show us your moves”: trade rituals of television marketing (2015)
Journal Article
Grainge, P., & Johnson, C. (2015). “Show us your moves”: trade rituals of television marketing. Arts and the Market, 5(2), 126-138. https://doi.org/10.1108/aam-06-2014-0022

The purpose of this paper is to examine the professional culture of television marketing in the UK, the sector of arts marketing responsible for the vast majority of programme trailers and channel promos seen on British television screens. In researc... Read More about “Show us your moves”: trade rituals of television marketing.

'From broadcast design to on-brand TV': repositioning expertise in the promotional screen industries (2015)
Book Chapter
Grainge, P., & Johnson, C. (2015). 'From broadcast design to on-brand TV': repositioning expertise in the promotional screen industries. In M. Banks, B. Conor, & V. Mayer (Eds.), Production Studies, The Sequel! : Cultural Studies of Global Media Industries, 46-58. Routledge

Promotional screen industries (2015)
Book
Grainge, P., & Johnson, C. (2015). Promotional screen industries. Routledge