Who's acquiring whom? — Experimental evidence of firm size effect on B2B mergers and marketing/sales tasks
(2014)
Journal Article
Oh, J., Peters, L. D., & Johnston, W. J. (2014). Who's acquiring whom? — Experimental evidence of firm size effect on B2B mergers and marketing/sales tasks. Industrial Marketing Management, 43(6), 1035-1044. https://doi.org/10.1016/j.indmarman.2014.05.016
A recent study has revealed a marked growth in global mergers and acquisitions between firms from developed and developing countries. Unlike previous merger waves, however, companies in emerging markets are playing an increasingly important role. Thi... Read More about Who's acquiring whom? — Experimental evidence of firm size effect on B2B mergers and marketing/sales tasks.