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Who's acquiring whom? — Experimental evidence of firm size effect on B2B mergers and marketing/sales tasks (2014)
Journal Article
Oh, J., Peters, L. D., & Johnston, W. J. (2014). Who's acquiring whom? — Experimental evidence of firm size effect on B2B mergers and marketing/sales tasks. Industrial Marketing Management, 43(6), 1035-1044. https://doi.org/10.1016/j.indmarman.2014.05.016

A recent study has revealed a marked growth in global mergers and acquisitions between firms from developed and developing countries. Unlike previous merger waves, however, companies in emerging markets are playing an increasingly important role. Thi... Read More about Who's acquiring whom? — Experimental evidence of firm size effect on B2B mergers and marketing/sales tasks.

Theorizing about resource integration through service-dominant logic (2014)
Journal Article
Löbler, H., Peters, L., Brodie, R. J., Breidbach, C. F., Hollebeek, L. D., Smith, S. D., …Varey, R. J. (2014). Theorizing about resource integration through service-dominant logic. Marketing Theory, 4(3), 249-268. https://doi.org/10.1177/1470593114534341

Resource integration, as it relates to value creation, has recently been a key aspect of the discussions about service-dominant (S-D) logic. However, the majority of research pays relatively little explicit attention to the process of theorizing and... Read More about Theorizing about resource integration through service-dominant logic.