A unified model of the co-creation process
(2014)
Journal Article
Durugbo, C., & Pawar, K. (2014). A unified model of the co-creation process. Expert Systems with Applications, 41(9), 4373-4387. https://doi.org/10.1016/j.eswa.2014.01.007
Co-creation is a pro-active strategy for enabling firms to create value through co-opting consumer com-petences. Several studies have conceptualised factors for characterizing the co-creation process. A few propose methodologies for co-creation. Howe... Read More about A unified model of the co-creation process.