Determinants of Friendship in Social Networking Virtual Worlds
(2014)
Journal Article
Chesney, T., Chuah, S., Hull, W., Hoffmann, R., & Larner, J. (2014). Determinants of Friendship in Social Networking Virtual Worlds. Communications of the Association for Information Systems, 34, 1397-1416. https://doi.org/10.17705/1CAIS.03472
This paper examines the determinants of friendship between two users in a virtual world who are unaware of each other's real identities. Drawing on theories of homophily, heterophily and propinquity, three virtual world behaviours are analysed: avata... Read More about Determinants of Friendship in Social Networking Virtual Worlds.