Skip to main content

Research Repository

Advanced Search

All Outputs (1)

Social power, product conspicuousness and the demand for luxury brand counterfeit products (2014)
Journal Article
Haque, S., Bian, X., & Smith, A. (2015). Social power, product conspicuousness and the demand for luxury brand counterfeit products. British Journal of Social Psychology, 54(1), 37-54. doi:10.1111/bjso.12073

The aim of this article is two-fold: 1) to achieve a better understanding of the psychological determinants of the demand for luxury brand counterfeit products (LBCP) through exploring the effects of social power; 2) to extend power literature by ide... Read More about Social power, product conspicuousness and the demand for luxury brand counterfeit products.