Fundamental Modes of Operation for Mass Customization
(2003)
Journal Article
MacCarthy, B. L., Brabazon, P. G., & Bramham, J. (2003). Fundamental Modes of Operation for Mass Customization. International Journal of Production Economics, 85(3),
The concept of Mass Customization (MC) - producing customised goods for a mass market - has received considerable attention in the research literature in recent years. However the literature is limited in providing an understanding of the content of... Read More about Fundamental Modes of Operation for Mass Customization.