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Measuring the emotional response to beer and the relative impact of sensory and packaging cues (2015)
Journal Article
Chaya, C., Pacoud, J., Ng, M. L., Fenton, A., & Hort, J. (2015). Measuring the emotional response to beer and the relative impact of sensory and packaging cues. Journal- American Society of Brewing Chemists, 73(1), https://doi.org/10.1094/ASBCJ-2015-0114-01

In today’s extremely competitive markets, recent studies have highlighted that using hedonic measurement alone is inadequate for evaluating consumer product experience. Measuring emotional response is suggested to provide a richer insight into consum... Read More about Measuring the emotional response to beer and the relative impact of sensory and packaging cues.