Skip to main content

Research Repository

Advanced Search

All Outputs (1)

Fighting With Fire: Negative Campaigning in the 2015 UK General Election Campaign as Reported by the Print Media (2018)
Book Chapter
Walter, A. (2018). Fighting With Fire: Negative Campaigning in the 2015 UK General Election Campaign as Reported by the Print Media. In S. Zmerli, & O. Feldman (Eds.), The Psychology of Political Communicators: How Politicians, Culture, and the Media Construct and Shape Public Discourse, 123-142. Taylor & Francis (Routledge)

Negative campaigning, i.e., attacking the political opponent to decrease the opponent’s electoral attractiveness, is a frequently used electoral strategy, including by political parties in the UK. Research on negative campaigning does not often study... Read More about Fighting With Fire: Negative Campaigning in the 2015 UK General Election Campaign as Reported by the Print Media.