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A song and dance: Branded entertainment and mobile promotion (2011)
Journal Article
Grainge, P. (2012). A song and dance: Branded entertainment and mobile promotion. International Journal of Cultural Studies, 15(2), 165-180. https://doi.org/10.1177/1367877911416887

This article considers the rise of branded entertainment within the contemporary marketing and media environment. Specifically, it examines how mobile phone marketing in the UK has sought to engage consumers and perform the social use of mobile techn... Read More

The politics of protest in newspaper campaigns: dissent, populism and the rhetoric of authenticity (2011)
Journal Article
Birks, J. (2011). The politics of protest in newspaper campaigns: dissent, populism and the rhetoric of authenticity. British Politics, 6(2), doi:10.1057/bp.2011.5

Newspaper campaigns embody newspaper’ most emphatic claims to speak for ‘the people’, and as such are generally regarded as populist. However, they can be oppositional, engaging in dissent of one sort or another, and often assume a certain amount of... Read More