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Brand Hollywood: selling entertainment in a global media age (2008)
Book
Grainge, P. (2008). Brand Hollywood: selling entertainment in a global media age. Taylor & Francis (Routledge)

From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and,... Read More