Skip to main content

Research Repository

Advanced Search

All Outputs (8)

A Critical Overview of Social Marketing in Asia (2021)
Journal Article
Pang, B., Deshpande, S. A., Nguyen, T., Kim, J., Almosa, Y. A., Arif, A., …Yousef, M. (2021). A Critical Overview of Social Marketing in Asia. Social Marketing Quarterly, 27(4), 302-323. https://doi.org/10.1177/15245004211053847

Background: Social marketing has been used in Asia to combat various social issues (Deshpande & Lee, 2013). However, our understanding of social marketing awareness, adaptation, and achievement in Asian countries is limited. The focus of the Artic... Read More about A Critical Overview of Social Marketing in Asia.

Adopting and sustaining responsible drinking: reconciling selves amidst conflicting messages (2020)
Journal Article
Gallage, H. S., Heath, T., & Tynan, C. (2020). Adopting and sustaining responsible drinking: reconciling selves amidst conflicting messages. Journal of Marketing Management, 36(17-18), 1635-1657. https://doi.org/10.1080/0267257X.2020.1857819

This paper draws on theories of identity to examine challenges that former excessive drinkers experience in adopting and maintaining responsible drinking. Narratives were collected using in-depth interviews and eight-week diaries from twenty-five for... Read More about Adopting and sustaining responsible drinking: reconciling selves amidst conflicting messages.

A Demonstration of Symbiotic Academic-Social Enterprise in Subsistence Marketplaces: Researching and Designing Customized Sustainability Literacy Education in Tanzania (2020)
Journal Article
Viswanathan, M., Baskentli, S., Gallage, S., Martin, D. M., Ramirez-Grigortsuk, M., & Subrahmanyan, S. (2021). A Demonstration of Symbiotic Academic-Social Enterprise in Subsistence Marketplaces: Researching and Designing Customized Sustainability Literacy Education in Tanzania. Journal of Public Policy and Marketing, 40(2), 245-261. https://doi.org/10.1177/0743915620968506

This article demonstrates symbiotic academic-social enterprise (SASE), a bottom-up approach intertwined with the subsistence marketplace research stream. The SASE approach is unique in coevolving academic and social initiatives in parallel for the ex... Read More about A Demonstration of Symbiotic Academic-Social Enterprise in Subsistence Marketplaces: Researching and Designing Customized Sustainability Literacy Education in Tanzania.

Prosocial exchange systems: Nonreciprocal giving, lending, and skill-sharing (2020)
Journal Article
Harvey, J., Smith, A., Golightly, D., Goulding, J., & Gallage, H. S. (2020). Prosocial exchange systems: Nonreciprocal giving, lending, and skill-sharing. Computers in Human Behavior, 107, https://doi.org/10.1016/j.chb.2020.106268

Prosocial exchange systems support cooperation and exchange in support of more sustainable forms of consumption. While often assumed that exchanges within such systems are reciprocal, it remains unproven as to what extent reciprocity occurs. This stu... Read More about Prosocial exchange systems: Nonreciprocal giving, lending, and skill-sharing.

Sustaining behavioural change: the power of positive emotions (2017)
Journal Article
Samanthika Gallage, H. P., Heath, T., & Tynan, C. (2017). Sustaining behavioural change: the power of positive emotions. Advances in Consumer Research, 45,

This study explores emotions experienced by consumers who give up excessive drinking and considers how these emotions help consumers to sustain their healthy consumption behaviours. Current studies mostly focus on changing risky consumption behaviour... Read More about Sustaining behavioural change: the power of positive emotions.

Out-group peer involvement in youth alcohol consumption (2017)
Journal Article
Gallage, H. S., Tynan, C., & Heath, T. (2018). Out-group peer involvement in youth alcohol consumption. Journal of Consumer Behaviour, 17(1), e42-e51. https://doi.org/10.1002/cb.1673

Recent studies of alcohol consumption among students have consistently linked in-group influence with excessive drinking. Concurrently, these studies have largely overlooked the influence of non-alcohol-consuming peers (the out-group) on the in-group... Read More about Out-group peer involvement in youth alcohol consumption.