Research Repository

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Complaining about rivals: indifference, cooperation and competition in the governance of advertising (2018)
Journal Article
Cluley, R. (2018). Complaining about rivals: indifference, cooperation and competition in the governance of advertising. Regulation and Governance, doi:10.1111/rego.12211

What should rivals do when they see competitors breaking agreed rules within systems of self-regulation? This study investigates compliant behaviour among UK advertisers to answer this question empirically. It analyses five years of complaints (N=146... Read More

Social representations of marketing work: advertising workers and social media (2018)
Journal Article
Cluley, R., & Greenhalf, W. (in press). Social representations of marketing work: advertising workers and social media. European Journal of Marketing, ISSN 0309-0566

Purpose: Informed by social representation theory, the study explores how marketing workers represent their activities on social media. Design/methodology/approach: A naturalistic dataset of 17,553 messages posted on Twitter by advertising workers w... Read More

The construction of marketing measures: the case of viewability (2018)
Journal Article
Cluley, R. (in press). The construction of marketing measures: the case of viewability. Marketing Theory, doi:10.1177/1470593117753981. ISSN 1470-5931

This study seeks to develop a critical understanding of marketing measures. Marketing measures inform a variety of marketing practices and have been subject to ethical, discursive and epistemological critique. Informed by a range of theoretical work,... Read More

Beating, ditching and hiding: consumers’ everyday resistance to marketing (2017)
Journal Article
Heath, T., Cluley, R., & O’Malley, L. (in press). Beating, ditching and hiding: consumers’ everyday resistance to marketing. Journal of Marketing Management, 33(15/16), doi:10.1080/0267257X.2017.1382554. ISSN 0267-257X

This article illuminates consumers’ views of marketing in light of theories of resistance. It argues that consumers engage in resistance to the power of marketing through their everyday actions and also through the ways they construct their accounts... Read More

Hearing music in service interactions: a theoretical and empirical analysis (2017)
Journal Article
Payne, J., Korczynski, M., & Cluley, R. (2017). Hearing music in service interactions: a theoretical and empirical analysis. Human Relations, 70(12), doi:10.1177/0018726717701552. ISSN 0018-7267

There is an extensive literature concerned with the impact of music on customers. However, no study has examined its effects on service workers and their interactions with customers. Drawing together literatures on service work and music in everyday... Read More

The depiction of marketing and marketers in the news media (2016)
Journal Article
Cluley, R. (2016). The depiction of marketing and marketers in the news media. European Journal of Marketing, 50(5/6), doi:10.1108/EJM-02-2015-0076. ISSN 0309-0566

Purpose – In an effort to explain the high level of scepticism and distrust towards marketing and marketers, paper explores how marketing practice and practitioners are depicted in the mass media. Design/methodology/approach – The paper analyses 6,8... Read More

Sexual fetishism in organizations: the case of journal list fetishism (2014)
Journal Article
Cluley, R. (2014). Sexual fetishism in organizations: the case of journal list fetishism. Organization, 21(3), 314-328. doi:10.1177/1350508413519763

Organizations can encourage their members to over-value means above ends. A case in point is the tendency among academics to over-value standardized ranking lists for academic journals at the expense of high quality research. To make sense of such se... Read More