Complaining about rivals: Indifference, cooperation, and competition in the governance of advertising: Self-regulation in advertising
(2018)
Journal Article
Cluley, R. (2020). Complaining about rivals: Indifference, cooperation, and competition in the governance of advertising: Self-regulation in advertising. Regulation and Governance, 14(2), 316-327. https://doi.org/10.1111/rego.12211
What should rivals do when they see competitors breaking agreed rules within systems of self-regulation? This study investigates compliant behaviour among UK advertisers to answer this question empirically. It analyses five years of complaints (N=146... Read More about Complaining about rivals: Indifference, cooperation, and competition in the governance of advertising: Self-regulation in advertising.