Skip to main content

Research Repository

Advanced Search

All Outputs (2)

Complaining about rivals: Indifference, cooperation, and competition in the governance of advertising: Self-regulation in advertising (2018)
Journal Article
Cluley, R. (2020). Complaining about rivals: Indifference, cooperation, and competition in the governance of advertising: Self-regulation in advertising. Regulation and Governance, 14(2), 316-327. https://doi.org/10.1111/rego.12211

What should rivals do when they see competitors breaking agreed rules within systems of self-regulation? This study investigates compliant behaviour among UK advertisers to answer this question empirically. It analyses five years of complaints (N=146... Read More about Complaining about rivals: Indifference, cooperation, and competition in the governance of advertising: Self-regulation in advertising.

The construction of marketing measures: The case of viewability (2018)
Journal Article
Cluley, R. (2018). The construction of marketing measures: The case of viewability. Marketing Theory, 18(3), 287-305. https://doi.org/10.1177/1470593117753981

© The Author(s) 2018. This study seeks to develop a critical understanding of marketing measures. Marketing measures inform a variety of marketing practices and have been subject to ethical, discursive and epistemological critique. Informed by a rang... Read More about The construction of marketing measures: The case of viewability.