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'Moments and opportunities': interstitials and the promotional imagination of BBC iPlayer (2017)
Journal Article
Grainge, P. (2017). 'Moments and opportunities': interstitials and the promotional imagination of BBC iPlayer. Critical Studies in Television, 12(2), doi:10.1177/1749602017698158. ISSN 1749-6020

This article examines the promotion of the BBC’s online streaming and download service, iPlayer, as it has been presented to audiences through broadcast television. Analysing transitions in the BBC’s representation of iPlayer, it considers the promot... Read More

Ancillary academia: video shorts and the production of university paratexts (2017)
Journal Article
Grainge, P. (in press). Ancillary academia: video shorts and the production of university paratexts. Critical Studies in Media Communication, doi:10.1080/15295036.2017.1286024. ISSN 1529-5036

This article considers the production of media paratexts beyond the bounds of the entertainment industry. Specifically, it examines the development of video content strategy by universities, and the paratextual function that video shorts serve in the... Read More

‘Show us your moves’: trade rituals of television marketing (2015)
Journal Article
Grainge, P., & Johnson, C. (2015). ‘Show us your moves’: trade rituals of television marketing. Arts and the Market, 5(2), doi:10.1108/AAM-06-2014-0022. ISSN 2056-4945

The purpose of this paper is to examine the professional culture of television marketing in the UK, the sector of arts marketing responsible for the vast majority of programme trailers and channel promos seen on British television screens. In researc... Read More

A song and dance: branded entertainment and mobile promotion (2012)
Journal Article
Grainge, P. (2012). A song and dance: branded entertainment and mobile promotion. International Journal of Cultural Studies, 15(2), doi:10.1177/1367877911416887. ISSN 1367-8779

This article considers the rise of branded entertainment within the contemporary marketing and media environment. Specifically, it examines how mobile phone marketing in the UK has sought to engage consumers and perform the social use of mobile techn... Read More

Elvis Sings for the BBC: broadcast branding and digital media design (2010)
Journal Article
Grainge, P. (2010). Elvis Sings for the BBC: broadcast branding and digital media design. Media, Culture and Society, 3(1), doi:10.1177/0163443709350097

This essay uses a striking example of digital remix promotion - BBC Radio 2’s Elvis ad - to examine developments in the contemporary branding and broadcast environment. Developing work by John Caldwell, it examines the Elvis ad as a ‘deep text’, a pr... Read More

Reclaiming heritage: colourization, culture wars and the politics of nostalgia (1999)
Journal Article
Grainge, P. (1999). Reclaiming heritage: colourization, culture wars and the politics of nostalgia. Cultural Studies, 13(4), doi:10.1080/095023899335077. ISSN 0950-2386

This article considers the discursive continuities between a specifically liberal defence of cultural patrimony, evident in the debate over film colourization, and the culture war critique associated with neo-conservatism. It examines how a rhetoric... Read More