Successful cases of Interactive Network Branding
(2019)
Book Chapter
Koporcic, N. (2019). Successful cases of Interactive Network Branding. In Understanding Interactive Network Branding in SME FirmsEmerald
This chapter of the book focuses on presenting successful Interactive Network Branding (INB) illustrative case examples. We first present each case by tackling the specific issue that appears in each of the companies, after which we present possible... Read More about Successful cases of Interactive Network Branding.