The effects of online reviews on service expectations: do cultural value orientations matter?
(2018)
Journal Article
Nath, P., Devlin, J., & Reid, V. (2018). The effects of online reviews on service expectations: do cultural value orientations matter?. Journal of Business Research, 90, https://doi.org/10.1016/j.jbusres.2018.05.001
This study aims to explore the moderating influence of cultural value orientations of consumers on their use of positive and negative electronic word of mouth eWOM (PWOM and NWOM) to develop service expectations. It uses two experimental studies. Stu... Read More about The effects of online reviews on service expectations: do cultural value orientations matter?.