All Outputs (2)

The Effects of Relationship Marketing on Share of Business: A Synthesis and Comparison of Models (2014)
Journal Article
Vieira, A. L., Winklhofer, H., & Ennew, C. (2014). The Effects of Relationship Marketing on Share of Business: A Synthesis and Comparison of Models. Journal of Business to Business Marketing, 21(2), 85-110. https://doi.org/10.1080/1051712x.2014.903455

Purpose: The article synthesizes the extensive empirical work on relationship marketing (RM) and compares the various conceptualizations to give a better understanding of the relational factors (i.e., characteristics of the business relationship) tha... Read More about The Effects of Relationship Marketing on Share of Business: A Synthesis and Comparison of Models.

Measuring users' value experience on a travel website (e-value): what value is co-created by the user? (2014)
Journal Article

Despite the widespread use of travel websites, our understanding of how best to capture users’ value experiences when using such websites is limited. This article introduces a multidimensional measurement of a user’s value experience on a travel webs... Read More about Measuring users' value experience on a travel website (e-value): what value is co-created by the user?.