Research Repository

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"Our biggest killer": multimodal discourse representations of dementia in the British press (2017)
Journal Article
Brookes, G., Harvey, K., Chadborn, N., & Dening, T. (in press). "Our biggest killer": multimodal discourse representations of dementia in the British press. Social Semiotics, 28(13), 371-395 . doi:10.1080/10350330.2017.1345111

A recent (2016) Office for National Statistics report stated that dementia is now “the leading cause of death” in England and Wales. Ever fixated with the syndrome (an unfailingly newsworthy topic), the British press was quick to respond to the bulle... Read More

‘Off to the best start’? a multimodal critique of breast and formula feeding health promotional discourse (2016)
Journal Article
Brookes, G., Harvey, K., & Mullany, L. (2016). ‘Off to the best start’? a multimodal critique of breast and formula feeding health promotional discourse. Gender and Language, 10(3), doi:10.1558/genl.v10i3.32035. ISSN 1747-6321

This study critically examines the multimodal discourses of baby feeding practices in contemporary health promotion in the UK. Comparing two parallel texts from the ongoing Start4life campaign (one dedicated to breastfeeding, the other to bottle/form... Read More

Just plain Wronga?: a multimodal critical analysis of online payday loan discourse (2016)
Journal Article
Brookes, G., & Harvey, K. (in press). Just plain Wronga?: a multimodal critical analysis of online payday loan discourse. Critical Discourse Studies, 14(2), doi:10.1080/17405904.2016.1250651. ISSN 1740-5904

Payday loans constitute one of the most rapidly expanding and controversial forms of consumer lending today. Payday lending – the selling of high-interest, short-term credit – has thrived in the wake of the decline of the traditional high street bank... Read More

Peddling a semiotics of fear: a critical examination of scare tactics and commercial strategies in public health promotion (2014)
Journal Article
Brookes, G., & Harvey, K. (2015). Peddling a semiotics of fear: a critical examination of scare tactics and commercial strategies in public health promotion. Social Semiotics, 25(1), doi:10.1080/10350330.2014.988920. ISSN 1035-0330

This study critically examines the ways in which the nationwide Diabetes UK/Tesco public health promotion campaign (2013-2014) sought to raise awareness of Type 2 diabetes. Conducting a multimodal critical discourse analysis of six campaign images, w... Read More