Co-creation experience and place attachment: Festival evaluation
(2019)
Journal Article
Zhang, C. X., Fong, L. H. N., & Li, S. (2019). Co-creation experience and place attachment: Festival evaluation. International Journal of Hospitality Management, 81, 193-204. https://doi.org/10.1016/j.ijhm.2019.04.013
Adopting customer-to-customer value co-creation logic, this study explored the underlying dimensions of the co-creation experience and its effects on the behavioral intention to attend festivals. The analysis focused on the role of place attachment a... Read More about Co-creation experience and place attachment: Festival evaluation.