Social power, product conspicuousness and the demand for luxury brand counterfeit products
(2014)
Journal Article
The aim of this article is two-fold: 1) to achieve a better understanding of the psychological determinants of the demand for luxury brand counterfeit products (LBCP) through exploring the effects of social power; 2) to extend power literature by ide... Read More about Social power, product conspicuousness and the demand for luxury brand counterfeit products.