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A comparison of scale attributes between interval and semantic differential scales (2019)
Journal Article
Themistocleous, C., Pagiaslis, A., Smith, A., & Wagner, C. (2019). A comparison of scale attributes between interval and semantic differential scales. International Journal of Market Research, doi:10.1177/1470785319831227

This paper presents the results of an exploratory study comparing Interval Valued Scales (IVSs) and Semantic Differential Scales (SDSs). The paper investigates consumer perceptions regarding specific scale attributes (Preston and Colman, 2000) and ut... Read More