A Content Analysis and Population Exposure Estimate Of Guinness Branded Alcohol Marketing During the 2019 Guinness Six Nations
(2021)
Journal Article
Barker, A. B., Bal, J., & Murray, R. L. (2021). A Content Analysis and Population Exposure Estimate Of Guinness Branded Alcohol Marketing During the 2019 Guinness Six Nations. Alcohol and Alcoholism, 56(5), 617–620. https://doi.org/10.1093/alcalc/agab039
Aims: To quantify Guinness related branding in the 2019 Guinness Six Nations Championship. Methods: Content analysis of Guinness related branding (‘Guinness’ and the alibi brand ‘Greatness’) shown during active play throughout all 15 games of the... Read More about A Content Analysis and Population Exposure Estimate Of Guinness Branded Alcohol Marketing During the 2019 Guinness Six Nations.