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Measuring the commercial outcomes of serious games in companies: a review

Riedel, Johann Christian Karl Henry; Feng, Yanan; Azadegan, Aida; Romero, Margarida; Usart, Mireia; Baaslrud Hauge, Jannicke

Authors

Johann Christian Karl Henry Riedel johann.riedel@nottingham.ac.uk

Yanan Feng yanan.feng@nottingham.ac.uk

Aida Azadegan aida.azadegan@gmail.com

Margarida Romero Margarida.Romero@gmail.com

Mireia Usart mireia.usart@esade.edu

Jannicke Baaslrud Hauge baa@biba.uni-bremen.de



Contributors

M. Ma
Editor

M.F. Oliveira
Editor

J. Baalsrud Hauge
Editor

Abstract

The objective of this paper is to review the work on the measurement of the commercial outcomes of serious games in companies and to provide a framework for their measurement in companies. The literature on the evaluation of training and in particular serious games is presented. A systematic literature review of studies of the impacts of business games in companies was undertaken. The paper summarises the existing studies on measuring the effectiveness of serious games in companies. A search of the grey literature was also conducted to establish what kinds of commercial outcomes have been measured and how. Finally, the paper presents some examples of measuring the commercial outcomes. It also provides some advice on how to measure commercial outcomes.

Publication Date Jul 1, 2014
Peer Reviewed Peer Reviewed
Issue 8778
Series Title Lecture notes in computer science
Book Title Serious games development and applications: 5th International Conference, SGDA 2014, Berlin, Germany, October 9-10, 2014: proceedings
ISBN 9783319116228
APA6 Citation Riedel, J. C. K. H., Feng, Y., Azadegan, A., Romero, M., Usart, M., & Baaslrud Hauge, J. (2014). Measuring the commercial outcomes of serious games in companies: a review. In M. Oliveira, M. Ma, & J. Baalsrud Hauge (Eds.), Serious games development and applications: 5th International Conference, SGDA 2014, Berlin, Germany, October 9-10, 2014: proceedings. Springer. https://doi.org/10.1007/978-3-319-11623-5_15
DOI https://doi.org/10.1007/978-3-319-11623-5_15
Keywords Serious Games, Commercial Outcomes, Evaluation Framework, Evidence, Literature Review
Publisher URL http://dx.doi.org/10.1007/978-3-319-11623-5_15
Copyright Statement Copyright information regarding this work can be found at the following address: http://eprints.nottingh.../end_user_agreement.pdf
Additional Information The final publication is available at Springer via http://dx.doi.org/10.1007/978-3-319-11623-5_15

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SGDA Commercial Outcomes Paper OA version.pdf (174 Kb)
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Copyright Statement
Copyright information regarding this work can be found at the following address: http://eprints.nottingham.ac.uk/end_user_agreement.pdf





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