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The face of the party? Leadership personalisation in British campaigns

Milazzo, Caitlin; Hammond, Jesse

Authors

Caitlin Milazzo

Jesse Hammond



Abstract

The personal characteristics of political elites play an important role in British elections. While the personalisation of the media’s election coverage has been the subject of much debate, we know less about the conditions under which voters receive personalised messages directly from elites during the campaign. In this paper, we use a new dataset that includes more than 3,300 local communications from the 2015 general election to explore variation in the personalisation of campaign messaging. We find that there is systemic variation in terms of where photographs of party leaders are included in election communications, which provides further evidence that campaign messages are deployed strategically to portray the candidate – and their party – in the best possible light.

Journal Article Type Article
Publication Date 2018
Journal Journal of Elections, Public Opinion and Parties
Print ISSN 1745-7289
Electronic ISSN 1745-7297
Publisher Taylor & Francis (Routledge)
Peer Reviewed Peer Reviewed
Volume 28
Issue 3
Pages 263-282
APA6 Citation Milazzo, C., & Hammond, J. (2018). The face of the party? Leadership personalisation in British campaigns. Journal of Elections, Public Opinion and Parties, 28(3), 263-282. doi:10.1080/17457289.2017.1394309
DOI https://doi.org/10.1080/17457289.2017.1394309
Publisher URL http://www.tandfonline.com/doi/abs/10.1080/17457289.2017.1394309
Copyright Statement Copyright information regarding this work can be found at the following address: http://eprints.nottingh.../end_user_agreement.pdf
Additional Information This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Elections, Public Opinion and Parties on 11 November 2017, available online: http://www.tandfonline....0/17457289.2017.1394309

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Copyright Statement
Copyright information regarding this work can be found at the following address: http://eprints.nottingham.ac.uk/end_user_agreement.pdf





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