Corporate image and a sport’s governing body

Sekhon, Harjit; Roy, Sanjit Kumar; Chadwick, Simon; Devlin, James

Abstract

This study provides a topical examination of corporate image and a sport’s governing body. Our study is based on 500 worldwide followers of football and has major implications because it serves as a basis for understanding how sports fans might develop and maintain trust in a governing body, and what the attendant antecedents and consequences are. The evidence from our research shows that the key attribute that enables a sport’s governing body to build trust is corporate image; corporate image is different to corporate reputation because it is built on mental imagery rather than value judgements. This finding, we argue, is also applicable to other sports’ governing bodies, particularly when there is a need to repair or re-build trust. The management of corporate image, as a mental image, is particularly significant if a sport’s governing body’s corporate image is called into question because income streams may be undermined.

Citation

Sekhon, H., Roy, S. K., Chadwick, S., & Devlin, J. (2016). Corporate image and a sport’s governing body. Service Industries Journal, 36(11-12), 556-575. https://doi.org/10.1080/02642069.2016.1255729

• Journal Article Type: Article
• Acceptance Date: Oct 5, 2016
• Online Publication Date: Dec 1, 2016
• Publication Date: Sep 9, 2016
• Deposit Date: Feb 8, 2017
• Publicly Available Date: Feb 8, 2017
• Journal: The Service Industries Journal
• Print ISSN: 0264-2069
• Electronic ISSN: 1743-9507
• Publisher: Routledge
• Peer Reviewed: Peer Reviewed
• Volume: 36
• Issue: 11-12
• Pages: 556-575
• DOI: https://doi.org/10.1080/02642069.2016.1255729
• Keywords: Corporate image, Sport, Trust
• Public URL: https://nottingham-repository.worktribe.com/output/825854
• Publisher URL: http://www.tandfonline.com/doi/full/10.1080/02642069.2016.1255729
• Additional Information: Peer Review Statement: The publishing and review policy for this title is described in its Aims & Scope.; Aim & Scope: http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=fsij20
• Contract Date: Feb 8, 2017