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Corporate image and a sport’s governing body

Sekhon, Harjit; Roy, Sanjit Kumar; Chadwick, Simon; Devlin, James

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Harjit Sekhon

Sanjit Kumar Roy

Simon Chadwick

James Devlin


This study provides a topical examination of corporate image and a sport’s governing body. Our study is based on 500 worldwide followers of football and has major implications because it serves as a basis for understanding how sports fans might develop and maintain trust in a governing body, and what the attendant antecedents and consequences are. The evidence from our research shows that the key attribute that enables a sport’s governing body to build trust is corporate image; corporate image is different to corporate reputation because it is built on mental imagery rather than value judgements. This finding, we argue, is also applicable to other sports’ governing bodies, particularly when there is a need to repair or re-build trust. The management of corporate image, as a mental image, is particularly significant if a sport’s governing body’s corporate image is called into question because income streams may be undermined.

Journal Article Type Article
Acceptance Date Oct 5, 2016
Online Publication Date Dec 1, 2016
Publication Date Sep 9, 2016
Deposit Date Feb 8, 2017
Publicly Available Date Feb 8, 2017
Journal The Service Industries Journal
Print ISSN 0264-2069
Electronic ISSN 1743-9507
Publisher Routledge
Peer Reviewed Peer Reviewed
Volume 36
Issue 11-12
Pages 556-575
Keywords Corporate image, Sport, Trust
Public URL
Publisher URL
Additional Information Peer Review Statement: The publishing and review policy for this title is described in its Aims & Scope.; Aim & Scope:


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