How the Multimedia Communication of Strategy Can Enable More Effective Recall and Learning

Angwin, Duncan N; Cummings, Stephen; Daellenbach, Urs

Abstract

Many claims have been made about the learning benefits of communicating strategies in multi-media picture plus text formats, rather than mono-media text-only formats. However, there is little theorization and empirical evidence to support these claims. Drawing upon Cognitive Load Theory to develop learning-related hypotheses, this manuscript reports on a multi-country experiment that tests the effects of different modes of strategy communication on student learning. The results show the learning benefits to students of multi-media presentations of strategy and suggests how strategy professors should further encourage students to draw strategies in class.

Citation

Angwin, D. N., Cummings, S., & Daellenbach, U. (2019). How the Multimedia Communication of Strategy Can Enable More Effective Recall and Learning. Academy of Management Journal, 18(4), 527-546. https://doi.org/10.5465/amle.2018.0066

• Journal Article Type: Article
• Acceptance Date: Nov 1, 2019
• Online Publication Date: Dec 22, 2019
• Publication Date: Dec 22, 2019
• Deposit Date: Mar 5, 2020
• Publicly Available Date: Dec 23, 2020
• Journal: Academy of Management Journal
• Print ISSN: 0001-4273
• Electronic ISSN: 1944-9585
• Publisher: Academy of Management
• Peer Reviewed: Peer Reviewed
• Volume: 18
• Issue: 4
• Pages: 527-546
• DOI: https://doi.org/10.5465/amle.2018.0066
• Public URL: https://nottingham-repository.worktribe.com/output/4092256
• Publisher URL: https://journals.aom.org/doi/10.5465/amle.2018.0066