The Conversationality Index: A quantitative assessment of conversation in social media interactions

Cotgrove, Louis; Thul, Rüdiger; Conklin, Kathy

Abstract

There has been an explosion in social media use, with Statista estimating that worldwide, Facebook has over 3 billion regular active users, YouTube 2.5 billion, and Instagram and WhatsApp 2 billion. While social media allows one to connect and interact with a range of people, increased social media use can be associated with feelings of isolation and symptoms of depression and anxiety. This may in part be because it allows users to engage in activities that appear social but that do not provide meaningful social interaction. We developed the Conversationality Index to assess the quality of social media exchanges based on the length, number of participants and how equally the participants contribute to a written online conversation. After calibrating the Conversationality Index using real and surrogate data, we assessed conversations taken from a 33-million-word database and found that the Conversationality Index consistently distinguished between conversations of varying quality.

Citation

Cotgrove, L., Thul, R., & Conklin, K. (in press). The Conversationality Index: A quantitative assessment of conversation in social media interactions. Internet Pragmatics,

• Journal Article Type: Article
• Acceptance Date: Aug 8, 2024
• Deposit Date: Sep 16, 2024
• Journal: Internet Pragmatics
• Print ISSN: 2542-3851
• Electronic ISSN: 2542-386X
• Publisher: John Benjamins Publishing
• Peer Reviewed: Peer Reviewed
• Public URL: https://nottingham-repository.worktribe.com/output/39715694
• Additional Information: Accepted for publication in Internet Pragmatics