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Interpreting value in the customer service experience using customer-dominant logic

Tynan, Caroline; McKechnie, Sally; Hartley, Stephanie

Authors

Caroline Tynan

Stephanie Hartley



Journal Article Type Article
Publication Date Jul 21, 2014
Journal Journal of Marketing Management
Print ISSN 0267-257X
Electronic ISSN 1472-1376
Publisher Taylor & Francis (Routledge)
Peer Reviewed Peer Reviewed
Volume 30
Issue 9-10
Pages 1058-1081
APA6 Citation Tynan, C., McKechnie, S., & Hartley, S. (2014). Interpreting value in the customer service experience using customer-dominant logic. Journal of Marketing Management, 30(9-10), 1058-1081. doi:10.1080/0267257x.2014.934269
DOI https://doi.org/10.1080/0267257x.2014.934269
Publisher URL https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2014.934269
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