Exploring social change through social media: the case of the Facebook group Indignant Citizens

Yannopoulou, N.; Liu, M.; Xuemei, B.; Pereira Heath, T.

Abstract

This study examines the role of social media in facilitating the network of a social movement, the novel forms of exchange networks that are fashioned by participants of this movement and the drivers and effects of individuals' engagement therein. Specifically, using the lens of political consumerism, we look at the movement of self-described Indignant Citizens in Greece to reveal the underlying motivations for participants to engage in this social movement, the dynamics of their engagement and the ways in which Indignant Citizens' online presence enables identity expression, community-building and social change. We draw on interpretive analysis of findings from eight focus groups with members of Indignant Citizens. The findings reveal how this movement and the shared identity developed amongst its members empower our participants by giving them a voice and engage them in role mobilization, drive specific actions towards the conceptualization of a shared utopia and provide them with a platform to organize action and employ desired practices for the co-creation of useful and gratifying exchanges.

Citation

Yannopoulou, N., Liu, M., Xuemei, B., & Pereira Heath, T. (2019). Exploring social change through social media: the case of the Facebook group Indignant Citizens. International Journal of Consumer Studies, 43(4), 348-357. https://doi.org/10.1111/ijcs.12514

• Journal Article Type: Article
• Acceptance Date: Feb 3, 2019
• Online Publication Date: Feb 14, 2019
• Publication Date: 2019-07
• Deposit Date: Feb 13, 2019
• Publicly Available Date: Feb 15, 2021
• Journal: International Journal of Consumer Studies
• Print ISSN: 1470-6423
• Electronic ISSN: 1470-6431
• Publisher: Wiley
• Peer Reviewed: Peer Reviewed
• Volume: 43
• Issue: 4
• Pages: 348-357
• DOI: https://doi.org/10.1111/ijcs.12514
• Keywords: social media; social movements; political consumerism; identity; consumption; online; focus groups
• Public URL: https://nottingham-repository.worktribe.com/output/1544212
• Publisher URL: https://onlinelibrary.wiley.com/doi/abs/10.1111/ijcs.12514?af=R