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Giving and sharing in the computer-mediated economy

Harvey, John; Golightly, David; Smith, Andrew; Smith, Andrew; Golightly, David; Harvey, John

Authors

JOHN HARVEY John.Harvey2@nottingham.ac.uk
Associate Professor

David Golightly

ANDREW SMITH Andrew.p.Smith@nottingham.ac.uk
Professor of Consumer Behaviour & Analytics

Andrew Smith

David Golightly

JOHN HARVEY John.Harvey2@nottingham.ac.uk
Associate Professor



Abstract

The paper examines how digital technology mediates the behaviour of consumers in three online systems that facilitate offline gift giving and sharing (Freecycle, Couchsurfing, and Landshare). Findings derived from a netnography and depth interviews reveal how technology is used to enact and influence the management of identity, partner selection, ritual normalisation, and negotiation of property rights. The findings have significant implications for the design and management of systems that encourage non-monetary forms of collaborative consumption.

Citation

Golightly, D., Smith, A., & Harvey, J. (2017). Giving and sharing in the computer-mediated economy. Journal of Consumer Behaviour, 16(4), 363-371. doi:10.1002/cb.1499

Journal Article Type Article
Acceptance Date Oct 24, 2014
Online Publication Date Nov 28, 2014
Publication Date 2017-07
Deposit Date Sep 17, 2018
Publicly Available Date Mar 28, 2024
Journal Journal of Consumer Behaviour
Print ISSN 1472-0817
Publisher Wiley
Peer Reviewed Peer Reviewed
Volume 16
Issue 4
Pages 363-371
DOI https://doi.org/10.1002/cb.1499
Public URL https://nottingham-repository.worktribe.com/output/1101618
Publisher URL https://onlinelibrary.wiley.com/doi/full/10.1002/cb.1499

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