Skip to main content

Research Repository

Advanced Search

‘Real men grill vegetables, not dead animals’: Discourse representations of men in an online vegan community

Brookes, Gavin; Chałupnik, Małgorzata

‘Real men grill vegetables, not dead animals’: Discourse representations of men in an online vegan community Thumbnail


Authors

Gavin Brookes



Abstract

This article critically examines discourse representations of men in a large online vegan community. The analysis reveals a set of discourses which provide oppositional representations of vegan and non-vegan men, wherein the former is aligned with hegemonic masculine norms and the latter represented as transgressing or falling short of these norms. We interpret these discourses as providing means for the forum members to resist societal-level discourses which frame veganism and vegan men as feminine or ‘unmanly’, while also performing a social support function of reassuring posters who express concerns about how their veganism may impact how others perceive them and their masculinity. However, we also argue that such discourses can be considered problematic from an ecofeminist perspective, as they orient to and reinforce a hegemonic gender hierarchy which has enabled, and continues to enable, gender oppression, animal exploitation and the broader destruction of the natural world.

Citation

Brookes, G., & Chałupnik, M. (2022). ‘Real men grill vegetables, not dead animals’: Discourse representations of men in an online vegan community. Discourse, Context and Media, 49, Article 100640. https://doi.org/10.1016/j.dcm.2022.100640

Journal Article Type Article
Acceptance Date Aug 8, 2022
Online Publication Date Aug 19, 2022
Publication Date 2022-10
Deposit Date Aug 15, 2022
Publicly Available Date Mar 28, 2024
Journal Discourse, Context and Media
Publisher Elsevier BV
Peer Reviewed Peer Reviewed
Volume 49
Article Number 100640
DOI https://doi.org/10.1016/j.dcm.2022.100640
Keywords Communication; Cultural Studies
Public URL https://nottingham-repository.worktribe.com/output/10075260
Publisher URL https://www.sciencedirect.com/science/article/pii/S2211695822000630

Files




You might also like



Downloadable Citations