Consumer preferences for cultural heritage and tourism e-services: a case study of three European cities

Strielkowski, Wadim; Wang, Jing; Platt, Stephen

Abstract

This paper reports the results of a marketing study aimed at discovering consumer preferences for the e-services in European cultural destinations. Our results are central to eliciting potential consumers’ preferences for tourism and cultural heritage-related e-services. The paper is based on the analysis of user surveys conducted by the authors within the ISAAC EU-funded project in Amsterdam, Genoa and Leipzig in 2007-2009. Three types of consumers were contacted: residents, visitors and (cultural heritage) service providers. Our results provide a number of important recommendations for the design of e-tourism ICT platforms in European cities. The ICT platforms constitute a new market product, representing a novel approach to increasing the revenues from incoming tourism. The recommendations suggest priorities to ensure that the information system will most readily meet potential consumers’ needs.

Citation

Strielkowski, W., Wang, J., & Platt, S. (2013). Consumer preferences for cultural heritage and tourism e-services: a case study of three European cities. Market / Tržište, 25(2),

• Journal Article Type: Article
• Publication Date: Dec 1, 2013
• Deposit Date: Apr 30, 2014
• Publicly Available Date: Apr 30, 2014
• Journal: Tržište/Market
• Electronic ISSN: 0353-4790
• Publisher: Sveu?ili?te u Zagrebu, Ekonomski fakultet
• Peer Reviewed: Peer Reviewed
• Volume: 25
• Issue: 2
• Public URL: https://nottingham-repository.worktribe.com/output/1000778
• Publisher URL: http://hrcak.srce.hr/file/165320