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Consumer preferences for cultural heritage and tourism e-services: a case study of three European cities

Strielkowski, Wadim; Wang, Jing; Platt, Stephen

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Authors

Wadim Strielkowski

Jing Wang

Stephen Platt



Abstract

This paper reports the results of a marketing study aimed at discovering consumer preferences for the e-services in European cultural destinations. Our results are central to eliciting potential consumers’ preferences for tourism and cultural heritage-related e-services. The paper is based on the analysis of user surveys conducted by the authors within the ISAAC EU-funded project in Amsterdam, Genoa and Leipzig in 2007-2009. Three types of consumers were contacted: residents, visitors and (cultural heritage) service providers. Our results provide a number of important recommendations for the design of e-tourism ICT platforms in European cities. The ICT platforms constitute a new market product, representing a novel approach to increasing the revenues from incoming tourism. The recommendations suggest priorities to ensure that the information system will most readily meet potential consumers’ needs.

Citation

Strielkowski, W., Wang, J., & Platt, S. (2013). Consumer preferences for cultural heritage and tourism e-services: a case study of three European cities. Market / Tržište, 25(2),

Journal Article Type Article
Publication Date Dec 1, 2013
Deposit Date Apr 30, 2014
Publicly Available Date Apr 30, 2014
Journal Tržište/Market
Electronic ISSN 0353-4790
Publisher Sveu?ili?te u Zagrebu, Ekonomski fakultet
Peer Reviewed Peer Reviewed
Volume 25
Issue 2
Public URL https://nottingham-repository.worktribe.com/output/1000778
Publisher URL http://hrcak.srce.hr/file/165320

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