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Outputs (15)

The effects of modal value and imperative mood on self-predicted compliance to health guidance: the case of COVID-19 (2024)
Journal Article
Vilar-Lluch, S., McClaughlin, E., Adolphs, S., Knight, D., & Nichele, E. (2024). The effects of modal value and imperative mood on self-predicted compliance to health guidance: the case of COVID-19. Text and Talk - An Interdisciplinary Journal of Language, Discourse and Communication Studies, https://doi.org/10.1515/text-2023-0125

Health messaging is effective if it is to achieve audience adherence to guidance. Through the lens of Systemic Functional Linguistics, we examine the expression of obligation in poster-based health campaigns (4 posters) employed during the COVID-19 p... Read More about The effects of modal value and imperative mood on self-predicted compliance to health guidance: the case of COVID-19.

LOOM: a Privacy-Preserving Linguistic Observatory of Online Misinformation (2024)
Presentation / Conference Contribution
Clos, J., McClaughlin, E., Barnard, P., Tom, T., & Yajaman, S. (2024, September). LOOM: a Privacy-Preserving Linguistic Observatory of Online Misinformation. Presented at Second International Symposium on Trustworthy Autonomous Systems (TAS ’24), Austin, Texas, USA

Online misinformation is an ever-growing challenge that can have a negative impact on individuals, societies, and democracies. We report on LOOM, a project that aims to build and validate a browser-based tool to detect and respond to misinformation i... Read More about LOOM: a Privacy-Preserving Linguistic Observatory of Online Misinformation.

UK flockdown: A survey of smallscale poultry keepers and their understanding of governmental guidance on highly pathogenic avian influenza (HPAI) (2024)
Journal Article
McClaughlin, E., Elliott, S., Jewitt, S., Smallman-Raynor, M., Dunham, S., Parnell, T., …Tarlinton, R. (2024). UK flockdown: A survey of smallscale poultry keepers and their understanding of governmental guidance on highly pathogenic avian influenza (HPAI). Preventive Veterinary Medicine, 224, Article 106117. https://doi.org/10.1016/j.prevetmed.2024.106117

The scale of the current outbreak of highly pathogenic avian influenza (HPAI) due to the A/H5N1 virus in the United Kingdom is unprecedented. In addition to its economic impact on the commercial poultry sector, the disease has devastated wild bird co... Read More about UK flockdown: A survey of smallscale poultry keepers and their understanding of governmental guidance on highly pathogenic avian influenza (HPAI).

Veterinarians' knowledge and experience of avian influenza and perspectives on control measures in the United Kingdom (2024)
Journal Article
Jewitt, S., Mcclaughlin, E., Elliott, S., Smallman-Raynor, M., Clark, M., Dunham, S., & Tarlinton, R. (in press). Veterinarians' knowledge and experience of avian influenza and perspectives on control measures in the United Kingdom. Veterinary Record, Article e3713

Background
The scale of the outbreak of highly pathogenic avian influenza (HPAI) in 2021–23 due to the influenza A/H5N1 virus is unprecedented.

Methods
An online survey was designed to explore veterinarians’ experiences of and confidence in trea... Read More about Veterinarians' knowledge and experience of avian influenza and perspectives on control measures in the United Kingdom.

Invisible Animals: Exploring Public Discourses to Understand the Contemporary Status of Donkeys in Britain (2023)
Journal Article
Clancy, C., McClaughlin, E., & Cooke, F. (2023). Invisible Animals: Exploring Public Discourses to Understand the Contemporary Status of Donkeys in Britain. Anthrozoös, 36(6), 951-970. https://doi.org/10.1080/08927936.2023.2248762

Established representations of donkeys in western literature and popular culture have often been negative, portraying the animals as stupid, inept, and bad tempered. To understand whether such representations are reflected in contemporary understandi... Read More about Invisible Animals: Exploring Public Discourses to Understand the Contemporary Status of Donkeys in Britain.

Exploring the responses of smallscale poultry keepers to avian influenza regulations and guidance in the United Kingdom, with recommendations for improved biosecurity messaging (2023)
Journal Article
Jewitt, S., Smallman-Raynor, M., McClaughlin, E., Clark, M., Dunham, S., Elliott, S., …Tarlinton, R. (2023). Exploring the responses of smallscale poultry keepers to avian influenza regulations and guidance in the United Kingdom, with recommendations for improved biosecurity messaging. Heliyon, 9(9), Article E19211. https://doi.org/10.1016/j.heliyon.2023.e19211

Understanding how smallscale (‘backyard’) poultry keepers interpret and respond to governmental directives designed to reduce the transmission of highly pathogenic avian influenza (HPAI) is of paramount importance in preparing for future HPAI outbrea... Read More about Exploring the responses of smallscale poultry keepers to avian influenza regulations and guidance in the United Kingdom, with recommendations for improved biosecurity messaging.

A Privacy-Preserving Observatory of Misinformation using Linguistic Markers - A Work in Progress (2023)
Presentation / Conference Contribution
Clos, J., McClaughlin, E., Barnard, P., Tom, T., & Yajaman, S. (2023). A Privacy-Preserving Observatory of Misinformation using Linguistic Markers - A Work in Progress. In TAS '23: Proceedings of the First International Symposium on Trustworthy Autonomous Systems (1-4). https://doi.org/10.1145/3597512.3597530

Online misinformation is a serious problem that can have a negative impact on individuals, societies, and democracies. It can lead to the spread of false information, the erosion of trust in institutions, and the polarisation of political discourse.... Read More about A Privacy-Preserving Observatory of Misinformation using Linguistic Markers - A Work in Progress.

UK Flockdown: Exploring the knowledge, attitudes and practices of backyard poultry keepers surrounding Highly Pathogenic Avian Influenza (HPAI) (2023)
Preprint / Working Paper
McClaughlin, E., Elliott, S., Jewitt, S., Smallman-Raynor, M., Dunham, S., Parnell, T., …Tarlinton, R. UK Flockdown: Exploring the knowledge, attitudes and practices of backyard poultry keepers surrounding Highly Pathogenic Avian Influenza (HPAI)

The scale of the current outbreak of highly pathogenic avian influenza (HPAI) due to the A/H5N1 virus in the United Kingdom is unprecedented. In addition to its economic impact on the commercial poultry sector, the disease has devastated wild bird co... Read More about UK Flockdown: Exploring the knowledge, attitudes and practices of backyard poultry keepers surrounding Highly Pathogenic Avian Influenza (HPAI).

The language of vaccination campaigns during COVID-19 (2023)
Journal Article
Vilar-Lluch, S., McClaughlin, E., Knight, D., Adolphs, S., & Nichele, E. (in press). The language of vaccination campaigns during COVID-19. Medical Humanities, 49(3), 487-496. https://doi.org/10.1136/medhum-2022-012583

Understanding what makes communication effective when designing public health messages is of key importance. This applies in particular to vaccination campaigns, which aim to encourage vaccine uptake and respond to vaccine hesitancy and dispel any my... Read More about The language of vaccination campaigns during COVID-19.