Rethinking Transmedia Audiences
(2024)
Book Chapter
Evans, E. (2025). Rethinking Transmedia Audiences. In The Routledge Companion to Media Audiences. Routledge
Transmediality has become a key way for understanding the changes in how audiences experience media that have emerged as a result of technological change. However, the vast, complex storyworlds embedded in the idea of “transmedia storytelling” have n... Read More about Rethinking Transmedia Audiences.