Competitive Categorization and Networks: Cognitive Strategic Groups
(2022)
Journal Article
Han, T., Ghobadian, A., Yim, A., Tao, R., & Thomas, H. (2023). Competitive Categorization and Networks: Cognitive Strategic Groups. British Journal of Management, 34(4), 1687-1713. https://doi.org/10.1111/1467-8551.12694
Technological advancement compounds the complexity of competitor identification, making it increasingly multi-front and multi-dimensional. Strategic groups are an important unit for competition analysis, typically delineated by firms’ characteristic... Read More about Competitive Categorization and Networks: Cognitive Strategic Groups.