Skip to main content

Research Repository

Advanced Search

All Outputs (18)

An ethnographic study of organizational performances in business services: Space, staging and materiality (2022)
Journal Article
Cluley, R. (2022). An ethnographic study of organizational performances in business services: Space, staging and materiality. Human Relations, 76(11), 1802-1826. https://doi.org/10.1177/00187267221116865

It is said that all the world is a stage. But how do organizations physically stage performances such as sales pitches and research presentations? Drawing on a 14-month-long ethnographic study at a Fortune 500 strategic research company, this article... Read More about An ethnographic study of organizational performances in business services: Space, staging and materiality.

Critical theories in use: Organizing the Frankfurt School (2022)
Journal Article
Cluley, R., & Parker, M. (2022). Critical theories in use: Organizing the Frankfurt School. Human Relations, 76(11), 1689-1713. https://doi.org/10.1177/00187267221111219

The Frankfurt School was an interdisciplinary grouping of left-wing thinkers whose contributions to the social sciences and humanities made them one of the most influential groups of scholars from the last century. Their work has inspired decades of... Read More about Critical theories in use: Organizing the Frankfurt School.

Critical theory in use: Organizing the Frankfurt School (2022)
Journal Article
Cluley, R., & Parker, M. (2023). Critical theory in use: Organizing the Frankfurt School. Human Relations, 76(11), 1689-1713. https://doi.org/10.1177/00187267221111219

The Frankfurt School was an interdisciplinary grouping of left-wing thinkers whose contributions to the social sciences and humanities made them one of the most influential groups of scholars from the last century. Their work has inspired decades of... Read More about Critical theory in use: Organizing the Frankfurt School.

Interesting numbers: An ethnographic account of quantification, marketing analytics and facial coding data (2021)
Journal Article
Cluley, R. (2022). Interesting numbers: An ethnographic account of quantification, marketing analytics and facial coding data. Marketing Theory, 22(1), 3-20. https://doi.org/10.1177/14705931211039001

This article asks why facial coding, a method for understanding emotions that was rejected by mainstream psychology for over century, has emerged as a popular method in contemporary marketing. Reading ethnographic, historic and technical data sets, t... Read More about Interesting numbers: An ethnographic account of quantification, marketing analytics and facial coding data.

Mobile Market Research Applications as a New Voice of Customer Method: Implications for Innovation and Design Management (2019)
Journal Article
Green, W., Cluley, R., & Gasparin, M. (2020). Mobile Market Research Applications as a New Voice of Customer Method: Implications for Innovation and Design Management. Research-Technology Management, 63(1), 49-55. https://doi.org/10.1080/08956308.2020.1686297

William Green is an associate professor at the University of Leicester School of Business. He researches design and innovation management, human factors, and the role of new technology in the interface between people, technology, and their environmen... Read More about Mobile Market Research Applications as a New Voice of Customer Method: Implications for Innovation and Design Management.

The changing role of the marketing researcher in the age of digital technology: Practitioner perspectives on the digitization of marketing research (2019)
Journal Article
Cluley, R., Green, W., & Owen, R. (2020). The changing role of the marketing researcher in the age of digital technology: Practitioner perspectives on the digitization of marketing research. International Journal of Market Research, 62(1), 27-42 . https://doi.org/10.1177/1470785319865129

After years of hype, marketing researchers are now facing the challenge of integrating new digital technologies into their work. Based on an analysis of 44 key informant interviews with marketing research practitioners, the study develops a framework... Read More about The changing role of the marketing researcher in the age of digital technology: Practitioner perspectives on the digitization of marketing research.

What is an advert? : a sociological perspective on marketing media (2019)
Journal Article
Cluley, R., & Nixon, E. (2019). What is an advert? : a sociological perspective on marketing media. Marketing Theory, 19(4), 405-423. https://doi.org/10.1177/1470593119856645

This paper draws on a conceptual vocabulary developed in science and technology studies to advance a sociological theory of objects in marketing. Analysing a single advertising medium, it shows that marketing objects can exist simultaneously in multi... Read More about What is an advert? : a sociological perspective on marketing media.

Social representations of marketing work: advertising workers and social media (2019)
Journal Article
Cluley, R., & Green, W. (2019). Social representations of marketing work: advertising workers and social media. European Journal of Marketing, 53(5), 830-847. https://doi.org/10.1108/EJM-12-2016-0682

© 2019, Robert Cluley and William Green. Purpose: Informed by social representation theory, the study aims to explore how marketing workers represent their activities on social media. Design/methodology/approach: A naturalistic data set of 17,553 mes... Read More about Social representations of marketing work: advertising workers and social media.

Complaining about rivals: Indifference, cooperation, and competition in the governance of advertising: Self-regulation in advertising (2018)
Journal Article
Cluley, R. (2020). Complaining about rivals: Indifference, cooperation, and competition in the governance of advertising: Self-regulation in advertising. Regulation and Governance, 14(2), 316-327. https://doi.org/10.1111/rego.12211

What should rivals do when they see competitors breaking agreed rules within systems of self-regulation? This study investigates compliant behaviour among UK advertisers to answer this question empirically. It analyses five years of complaints (N=146... Read More about Complaining about rivals: Indifference, cooperation, and competition in the governance of advertising: Self-regulation in advertising.

The construction of marketing measures: The case of viewability (2018)
Journal Article
Cluley, R. (2018). The construction of marketing measures: The case of viewability. Marketing Theory, 18(3), 287-305. https://doi.org/10.1177/1470593117753981

© The Author(s) 2018. This study seeks to develop a critical understanding of marketing measures. Marketing measures inform a variety of marketing practices and have been subject to ethical, discursive and epistemological critique. Informed by a rang... Read More about The construction of marketing measures: The case of viewability.

Beating, ditching and hiding: consumers’ everyday resistance to marketing (2017)
Journal Article
Heath, T., Cluley, R., & O’Malley, L. (in press). Beating, ditching and hiding: consumers’ everyday resistance to marketing. Journal of Marketing Management, 33(15/16), https://doi.org/10.1080/0267257X.2017.1382554

This article illuminates consumers’ views of marketing in light of theories of resistance. It argues that consumers engage in resistance to the power of marketing through their everyday actions and also through the ways they construct their accounts... Read More about Beating, ditching and hiding: consumers’ everyday resistance to marketing.

Hearing music in service interactions: a theoretical and empirical analysis (2017)
Journal Article
Payne, J., Korczynski, M., & Cluley, R. (2017). Hearing music in service interactions: a theoretical and empirical analysis. Human Relations, 70(12), https://doi.org/10.1177/0018726717701552

There is an extensive literature concerned with the impact of music on customers. However, no study has examined its effects on service workers and their interactions with customers. Drawing together literatures on service work and music in everyday... Read More about Hearing music in service interactions: a theoretical and empirical analysis.

The depiction of marketing and marketers in the news media (2016)
Journal Article
Cluley, R. (2016). The depiction of marketing and marketers in the news media. European Journal of Marketing, 50(5/6), https://doi.org/10.1108/EJM-02-2015-0076

Purpose – In an effort to explain the high level of scepticism and distrust towards marketing and marketers, paper explores how marketing practice and practitioners are depicted in the mass media. Design/methodology/approach – The paper analyses 6,8... Read More about The depiction of marketing and marketers in the news media.

The dividualised consumer: sketching the new mask of the consumer (2014)
Journal Article
Brown, S. D., & Cluley, R. (2014). The dividualised consumer: sketching the new mask of the consumer. Journal of Marketing Management, 31(1-2), 107-122. doi:10.1080/0267257X.2014.958518

Recent °nine mark.eting innovations such as a('servers, .3d-networ and ad-exchanges marketers to extract value from consumer data in new Nays. But these new market devices do not just exploit technological innovations. [hey are constructed around a r... Read More about The dividualised consumer: sketching the new mask of the consumer.

Sexual fetishism in organizations: the case of journal list fetishism (2014)
Journal Article
Cluley, R. (2014). Sexual fetishism in organizations: the case of journal list fetishism. Organization, 21(3), 314-328. doi:10.1177/1350508413519763

Organizations can encourage their members to over-value means above ends. A case in point is the tendency among academics to over-value standardized ranking lists for academic journals at the expense of high quality research. To make sense of such se... Read More about Sexual fetishism in organizations: the case of journal list fetishism.