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All Outputs (20)

Taking stock of shaping strategies: From firms driving markets for business performance to diverse actors shaping systems for sustainability (2022)
Journal Article
Storbacka, K., Nenonen, S., Peters, L. D., & Brodie, R. J. (2022). Taking stock of shaping strategies: From firms driving markets for business performance to diverse actors shaping systems for sustainability. Industrial Marketing Management, 107, A1-A10. https://doi.org/10.1016/j.indmarman.2022.09.028

Digitalization, globalization, and environmental awareness make the operating environments inherently systemic, complex, and volatile. Hence, research on shaping strategies, i.e., agentic efforts to influence how the operating environment evolves, is... Read More about Taking stock of shaping strategies: From firms driving markets for business performance to diverse actors shaping systems for sustainability.

Emergence in marketing: an institutional and ecosystem framework (2022)
Journal Article
Vargo, S. L., Peters, L., Kjellberg, H., Koskela-Huotari, K., Nenonen, S., Polese, F., …Vaughan, C. (2023). Emergence in marketing: an institutional and ecosystem framework. Journal of the Academy of Marketing Science, 51(1), 2-22. https://doi.org/10.1007/s11747-022-00849-8

Many core marketing concepts (e.g., markets, relationships, customer experience, brand meaning, value) concern phenomena that are difficult to understand using linear and dyadic approaches, because they are emergent. That is, they arise, often unpred... Read More about Emergence in marketing: an institutional and ecosystem framework.

Interfirm problem representation: Developing shared understanding within inter-organizational networks (2021)
Journal Article
Ogundipe, S. J., Peters, L. D., & Tóth, Z. (2022). Interfirm problem representation: Developing shared understanding within inter-organizational networks. Industrial Marketing Management, 100, 76-87. https://doi.org/10.1016/j.indmarman.2021.11.004

Actors in business networks often struggle to integrate their resources and bridge knowledge boundaries, which makes shared understanding difficult to establish and sustain. We develop the concept of interfirm problem representation (IFPR) to illustr... Read More about Interfirm problem representation: Developing shared understanding within inter-organizational networks.

Viability mechanisms in market systems: prerequisites for market shaping (2020)
Journal Article
Peters, L. D., Nenonen, S., Polese, F., Frow, P., & Payne, A. (2020). Viability mechanisms in market systems: prerequisites for market shaping. Journal of Business and Industrial Marketing, 35(9), 1403-1412. https://doi.org/10.1108/jbim-04-2019-0139

Purpose This paper develops a conceptual framework based on the identification and examination of the mechanisms (termed “viability mechanisms”) under which market-shaping activities yield the emergence of a viable market: one able to adapt to the c... Read More about Viability mechanisms in market systems: prerequisites for market shaping.

New directions for service research: refreshing the process of theorizing to increase contribution (2020)
Journal Article
Brodie, R. J., & Peters, L. D. (2020). New directions for service research: refreshing the process of theorizing to increase contribution. Journal of Services Marketing, 34(3), 415-428. https://doi.org/10.1108/jsm-01-2019-0048

Purpose – For service research to develop as an applied social science there is the need to refresh the process of theorizing so it focuses not only on increasing new academic knowledge but also on knowledge that is managerially relevant. Guidelines... Read More about New directions for service research: refreshing the process of theorizing to increase contribution.

Organizational Learning and Hotel Performance: The Role of Capabilities’ Hierarchy (2019)
Journal Article
Ali, S., Peters, L., Khan, U., & Ali, W. (2020). Organizational Learning and Hotel Performance: The Role of Capabilities’ Hierarchy. International Journal of Hospitality Management, 85, Article 102349. https://doi.org/10.1016/j.ijhm.2019.102349

Building on the capabilities' hierarchy concept, a model of the effect of organizational learning on hotel performance is proposed and tested in this study. Data was collected from 240 managers in the hotel industry of United Kingdom and Pakistan via... Read More about Organizational Learning and Hotel Performance: The Role of Capabilities’ Hierarchy.

Involving customers in innovation: knowledgeability and agency as process variables (2018)
Journal Article
Peters, L. D., Pressey, A. D., Gilchrist, A., & Johnston, W. J. (2018). Involving customers in innovation: knowledgeability and agency as process variables. Journal of Business and Industrial Marketing, 33(2), https://doi.org/10.1108/JBIM-04-2016-0083

Purpose: Recent research places an increased emphasis on the inclusion of the customer in value creation, learning, and innovation processes yet there remains a gap in our understanding of just how such customer involvement may work. This paper seeks... Read More about Involving customers in innovation: knowledgeability and agency as process variables.

Tension in a value co-creation context: a network case study (2017)
Journal Article
Tóth, Z., Peters, L. D., Pressey, A. D., & Johnston, W. J. (2018). Tension in a value co-creation context: a network case study. Industrial Marketing Management, 70, https://doi.org/10.1016/j.indmarman.2017.08.015

This study addresses tension and its consequent hurdles to the collaborative nature of value co-creation. Substantial research has focused on the benefits of value co-creation but much less so on its dark side. While some tension is inevitable, escal... Read More about Tension in a value co-creation context: a network case study.

Theorizing with managers to bridge the theory-praxis gap: foundations for a research tradition (2017)
Journal Article
Brodie, R. J., Brodie, R. J., Nenonen, S., Peters, L. D., & Storbacka, K. (2017). Theorizing with managers to bridge the theory-praxis gap: foundations for a research tradition. European Journal of Marketing, 51(7/8), 1173-1177. https://doi.org/10.1108/EJM-03-2017-0175

Purpose –To refine an agenda concerning the theory-praxis gap in order to develop a foundation for a research tradition. Approach – We synthesize and build on the suggestions the suggestions in commentary articles by Kohli (2017), Leeflang (2017)... Read More about Theorizing with managers to bridge the theory-praxis gap: foundations for a research tradition.

Strategic B2B customer experience management: the importance of outcomes-based measures (2017)
Journal Article
Zolkiewski, J., Story, V., Burton, J., Chan, P., Gomes, A., Hunter-Jones, P., …Robinson, W. (2017). Strategic B2B customer experience management: the importance of outcomes-based measures. Journal of Services Marketing, 31(2), 172-184. https://doi.org/10.1108/JSM-10-2016-0350

Purpose The purpose of this paper is to critique the adequacy of efforts to capture the complexities of customer experience in a business-to-business (B2B) context using input–output measures. The paper introduces a strategic customer experience m... Read More about Strategic B2B customer experience management: the importance of outcomes-based measures.

Theorizing with managers: how to achieve both academic rigor and practical relevance? (2017)
Journal Article
Nenonen, S., Brodie, R. J., Storbacka, K., & Peters, L. D. (2017). Theorizing with managers: how to achieve both academic rigor and practical relevance?. European Journal of Marketing, 51(7-8), 1130-1152. https://doi.org/10.1108/EJM-03-2017-0171

© 2017 Emerald Publishing Limited. Purpose: The aim of the paper is to address the widening theory-praxis gap in marketing. The authors propose that one viable solution to this challenge is involving practitioners in research processes as active, ref... Read More about Theorizing with managers: how to achieve both academic rigor and practical relevance?.

Contagion and learning in business networks (2016)
Journal Article
Peters, L. D., Pressey, A. D., & Johnston, W. J. (2017). Contagion and learning in business networks. Industrial Marketing Management, 61, 43-54. https://doi.org/10.1016/j.indmarman.2016.06.011

The purpose of this study is to examine network learning through the application of contagion theories. The transmission of knowledge, sharing of resources, and facilitation of learning through contagion has interested both business-to-business and e... Read More about Contagion and learning in business networks.

The role of shared intentions in the emergence of service ecosystems (2016)
Journal Article
Taillard, M., Peters, L. D., Pels, J., & Mele, C. (2016). The role of shared intentions in the emergence of service ecosystems. Journal of Business Research, 69(8), 2972-2980. https://doi.org/10.1016/j.jbusres.2016.02.030

With the increased prevalence of ecosystems across sectors, understanding what conditions enable their formation is important for both researchers and managers. Service-dominant logic (S-D logic) focuses on service ecosystems, in which actors are int... Read More about The role of shared intentions in the emergence of service ecosystems.

Heteropathic versus homopathic resource integration and value co-creation in service ecosystems (2016)
Journal Article
Peters, L. D. (2016). Heteropathic versus homopathic resource integration and value co-creation in service ecosystems. Journal of Business Research, 69(9), 2999-3007. https://doi.org/10.1016/j.jbusres.2016.02.033

While the notion that resource integration is central to understanding value co-creation in service ecosystems, there is currently no clear and detailed definition of resource integration. The philosophical concept of emergence makes a clear distinct... Read More about Heteropathic versus homopathic resource integration and value co-creation in service ecosystems.

The co-ordinative practices of temporary organisations (2016)
Journal Article
Peters, L. D., & Pressey, A. D. (2016). The co-ordinative practices of temporary organisations. Journal of Business and Industrial Marketing, 31(2), https://doi.org/10.1108/JBIM-12-2014-0259

Purpose: This paper aims to explore the necessary mechanisms for coordination in complex industrial networks which are temporary in nature, known as temporary organisations (TOs). Design/methodology/approach: The paper is based on two in-depth case... Read More about The co-ordinative practices of temporary organisations.

Contingent factors affecting network learning (2016)
Journal Article
Peters, L. D., Pressey, A. D., & Johnston, W. J. (in press). Contingent factors affecting network learning. Journal of Business Research, https://doi.org/10.1016/j.jbusres.2016.02.020

To increase understanding of the impact of individuals on organizational learning processes, this paper explores the impact of individual cognition and action on the absorptive capacity process of the wider network. In particular this study shows how... Read More about Contingent factors affecting network learning.

Who's acquiring whom? — Experimental evidence of firm size effect on B2B mergers and marketing/sales tasks (2014)
Journal Article
Oh, J., Peters, L. D., & Johnston, W. J. (2014). Who's acquiring whom? — Experimental evidence of firm size effect on B2B mergers and marketing/sales tasks. Industrial Marketing Management, 43(6), 1035-1044. https://doi.org/10.1016/j.indmarman.2014.05.016

A recent study has revealed a marked growth in global mergers and acquisitions between firms from developed and developing countries. Unlike previous merger waves, however, companies in emerging markets are playing an increasingly important role. Thi... Read More about Who's acquiring whom? — Experimental evidence of firm size effect on B2B mergers and marketing/sales tasks.

Theorizing about resource integration through service-dominant logic (2014)
Journal Article
Löbler, H., Peters, L., Brodie, R. J., Breidbach, C. F., Hollebeek, L. D., Smith, S. D., …Varey, R. J. (2014). Theorizing about resource integration through service-dominant logic. Marketing Theory, 4(3), 249-268. https://doi.org/10.1177/1470593114534341

Resource integration, as it relates to value creation, has recently been a key aspect of the discussions about service-dominant (S-D) logic. However, the majority of research pays relatively little explicit attention to the process of theorizing and... Read More about Theorizing about resource integration through service-dominant logic.