Gülpınar, G., Uzun, M. B., Iqbal, A., Anderson, C., Syed, W., & Al-Rawi, M. B. A. (2023). A model of purchase intention of complementary and alternative medicines: the role of social media influencers’ endorsements. BMC Complementary Medicine and Therapies, 23(1), Article 439. https://doi.org/10.1186/s12906-023-04285-1